What a Useful Monday Portfolio Review Should Tell a Gift Officer
By Ryan Clement · Published
A useful Monday portfolio review should help a gift officer answer three questions: Who needs my attention this week? Why now? What should I do next?
Organize information around the next action
That is where I see a practical opportunity for AI in advancement. We already collect giving history, contact reports, proposal information, and next steps. Bringing those pieces together thoughtfully can help an officer begin the week with a clearer plan.
For advancement leaders, the value comes from helping staff prepare, follow through, and spend their time purposefully.
In its April 2026 AFP ICON announcement, Blackbaud described Action Strategies that compile recent donor activity, engagement signals, preferences, and recommended next steps into briefings. That is a vendor description of its capabilities, but it points toward a useful application: organizing information around the fundraiser’s next action.
The approach I recommend begins with your team’s expectations and the information needed to support them.
Start with a defined set of data
There are plenty of CRMs in the nonprofit sector, and each organization configures its system differently. The starting point is deciding which information will help a gift officer plan the week.
I begin with giving history:
- Lifetime giving.
- Giving across the current fiscal year and four previous fiscal years, shown separately.
- First gift date, fund, and amount.
- Most recent gift date, fund, and amount.
Put giving and capacity in context
Together, these fields help establish the donor’s history with the organization and the programs they have supported. Individual transaction dates add detail when we want to examine the timing of their giving.
Be careful with comparisons. A partially completed fiscal year should be identified as year-to-date. A lower total in September does not, by itself, establish a decline in annual support.
Then I add available wealth and capacity indicators. These might come from an existing screening provider or an internally defined calculation. Keep the source, date, and method visible. A calculated estimate should be labeled as an estimate, and missing information should remain missing.
Capacity provides context for planning. The donor’s interests, relationship, and readiness still shape the conversation.
Bring the relationship into the review
Giving and wealth data become more useful when they sit alongside what the team knows about the relationship.
Include the last documented contact, who participated, what was discussed, the donor’s current stage, the next step and its due date, and any open proposals.
The substance of a contact matters. A record that says “lunch meeting” provides limited direction. A note explaining that the donor asked about student internships and requested an update next month gives the officer something to act on.
Contact from stewardship staff or leadership may also be relevant. The officer needs enough shared context to coordinate the next interaction.
This is where data guardrails become practical. Use approved systems and only the information needed for the review. Relevant context should help staff make a decision without circulating unnecessary personal details.
Build the top 10 priorities for the week
My suggestion is a top 10 list for each gift officer.
Start with next steps due that week, overdue commitments, and proposals requiring attention. Then consider prospects who have reached the team’s expected contact interval.
That interval might be 30 days, 60 days, or another period appropriate to the donor’s stage and circumstances. A documented request to reconnect later should remain part of the decision.
Each priority should explain:
- Why this person needs attention now.
- What action is recommended.
- What information supports that recommendation.
- When the action should be completed.
Keep the priorities manageable
Ten is a practical limit for focusing attention. If only seven people meet the criteria, there is no need to manufacture three more. If more than ten commitments are due, the report must still show the remaining obligations so they can be addressed.
As officers document next steps consistently, the list can increasingly reflect the work they have already planned with donors. That is a useful sign of portfolio management becoming part of the weekly routine.
Keep a separate list of relationships needing review
I also recommend a second list without a fixed number of entries.
This identifies people whose documented contact is outside the expected interval and who have no future next step, along with people whose next step is overdue without documented follow-through.
Call it “Relationships Needing Review.”
The wording matters because a gap in the CRM needs investigation. A conversation may not have been entered. A donor may have requested a pause. An officer may need support deciding how to proceed.
Also distinguish attempted outreach from a meaningful exchange. Several unanswered messages tell a different story from a recent conversation.
This list gives the officer and manager a place to discuss what needs to be updated, rescheduled, reconsidered, or addressed. It should support useful coaching.
Give the outreach a purpose
A reminder to contact someone is only the beginning. The officer still needs to know why the conversation would matter to that person.
One resource I like to use is relevant institutional news. Marketing and communications teams often share stories about scholarships, student opportunities, research, program developments, and community impact.
Those stories can help officers prepare when there is a documented connection to the donor’s interests.
Consider a fictional example: a College of Business donor has expressed interest in helping students gain professional experience. The college announces a new internship partnership. If a follow-up is due, that story may provide a useful opening.
The review could suggest sharing the update, connecting it to the previous conversation, and asking whether the donor would like to learn more.
It should include the source link and explain the connection. The officer then decides whether the story fits the relationship and the moment.
A promised proposal, an unanswered question, or a donor concern may be the more pressing purpose. The report needs to preserve that context.
Give AI a clear assignment
Microsoft’s nonprofit donor-pipeline scenario describes using Copilot to analyze giving patterns, organize prospects, summarize recent interactions, and suggest follow-up actions. Microsoft labels the scenario as a demonstration, rather than proof of outcomes for every organization.
For a Monday review, I would give AI a similarly specific assignment: apply the agreed criteria, organize the relevant evidence, identify missing information, and draft recommended actions for review.
Define the week being reviewed and show when the data was refreshed. Require the output to connect each recommendation to a record, date, or source. Check calculated totals and intervals against the underlying data.
AI should not invent a donor’s interests, assume an undocumented conversation happened, or quietly turn an estimate into a fact. The officer remains responsible for deciding how to proceed.
Start with one interested gift officer
You can begin with one officer who wants to work through the process with you.
Review the first output together. Were the priorities reasonable? Did it capture commitments already made? Did any recommendations miss important context? Was the suggested outreach useful?
Use that feedback to improve the instructions. Once the output is dependable, turn the process into a reusable template for other portfolios, adjusting the criteria where responsibilities differ.
Recurring delivery comes after that foundation is working. Every run still needs current information, appropriate access, and a clear review responsibility.
For leaders, the questions are practical: Are officers better prepared? Are commitments easier to track? Are gaps being resolved? Is the report helping staff spend more time on thoughtful donor engagement?
Make Monday a starting point for action
The weekly review should help a gift officer begin with a manageable set of priorities, understand which relationships need attention, and prepare for conversations with a purpose.
It should also help leadership see where staff need support and where the process needs improvement.
That is the opportunity I see in using AI for portfolio planning: bringing the information together so people can make better use of it—and follow through on what they have promised.
